posted: Nov. 18, 2008 | by: Danika
Developing a new TV show is a lot of work. You have to get your concept down, hire your crew, set a production schedule, audition hosts, choose locations, create all the content, and develop a plan of action to pull it all off! Whew!
It’s also really exciting.
We had no idea what kind of stories our VJ’s would pitch to us and we were looking forward to finding out. We knew that they would be the best resource for finding stories that our audience could relate to. We wanted a variety of styles and voices and a local focus to each story, so that viewers could discover what unique and inspiring things were happening in different cities across North America.

First things first, though... we had to find our VJ’s. We sent out a call and the ideas came flooding in! It was a little crazy working with all the young VJ’s, who were spread out in different cities, in various time zones. Coordinating the segments was no small feat, especially since they were shooting on different days, using different equipment, and each experiencing their own challenges. Technology can be your friend, but not always!
A huge shout out to all our first VJ’s for being our guinea pigs. Trial and error is one of the best methods for figuring out how to best do something. Our first group of VJ’s really stepped up to the plate.